Chaleo Yoovidhya (17 August 1923 17 March 2012) was a Thai businessman and investor. He was the originator of Krating Daeng and was co-creator of the Red Bull brands of energy drinks. At the time of his death in 2012 at the age of 88, he was listed as the third richest person in Thailand, with an estimated net worth of US$5 billion.
Various news sources suggest Chaleo was born in Central Thailand at some point between 1922 and 1932, to a poor Thai-Chinese family that raised ducks and traded fruit in Phichit. His father was an immigrant from Hainan.
With little formal education, he worked for his parents, then moved to Bangkok. He became an antibiotics salesman, before quitting to set up his own small pharmaceutical company, TC Pharmaceuticals, in the early 1960s. Later, after a claimed stroke of “divine inspiration”, he developed an energy-boosting beverage that was first introduced in 1976. The logo depicts two large, red bulls charging each other, which are not cattle, but wild gaur, a bovine species native to Southeast Asia called krathing in Thai.
Dietrich Mateschitz, an Austrian salesman for a German company, found the drink cured his jet lag, and entered into partnership with Chaleo in 1984. In 1987, the two launched an export version labelled “Red Bull”, for which Chaleo provided the original formula (adapted for Western tastes under Mateschitz’s guidance), and Mateschitz the marketing. Each put up US$500,000 for 49 percent of the Red Bull energy drink franchise, with Chaleo’s son, Chalerm, owning the remaining 2 percent. Chaleo continued to own TC Pharmaceuticals, which manufactured other energy drinks in Thailand, and was part owner of Piyavate Hospital, a private hospital in Thailand.
The Yoovidhya family co-owns the sole authorized importer of Ferrari cars into Thailand.
Chaleo died in Bangkok on 17 March 2012.